December 17, 2002
Detroit auto show:
Sneak peek at two new Mitsubishis
Cypress, California – Mitsubishi Motors America released sketches of two new vehicles that will make their world premieres at the 2003 North American International Auto Show in Detroit on Monday, January 6, 2003.
First up in Detroit will be the Mitsubishi Tarmac Spyder Concept, a vehicle inspired by the well-received CZ-3 Tarmac sports hatch concept that appeared at the 2001 Tokyo Motor Show (but was not shown in North America), the Tarmac Spyder provides a more aggressive performance and styling treatment.
Mitsubishi said the Tarmac Spyder’s exterior styling cues represent the “visual design vocabulary” that consumers can expect to see on future compact segment products that Mitsubishi Motors expects to sell globally.
Following the Mitsubishi Tarmac Spyder concept will be the production version of the Mitsubishi Endeavor. This all-new, mid-sized S.U.V. was designed and built in North America specifically for the North American market. The Mitsubishi Endeavor is expected to compete in the mid-sized S.U.V. market against such vehicles as the Toyota Highlander, Honda Pilot, and Nissan’s new Murano.
The Endeavor will be powered by a V6 engine and will be available as either a front-wheel-drive or an all-wheel-drive model. Endeavor will arrive in showrooms in March 2003 as a 2004 model.
The Endeavor is the first vehicle coming to market under Mitsubishi Motors’ Project America initiative. Project America represents a $1.4 billion investment by Mitsubishi Motors to develop vehicles in North America specifically for the North American market. Endeavor was conceived at Mitsubishi Motors design center in Cypress, California, engineered at Mitsubishi Motors research and development operation in Ann Arbor, Michigan, and will be assembled at Mitsubishi Motors’ plant in Normal, Illinois.
In addition to the unveilings, Mitsubishi Motors Corporation (MMC) President and CEO Rolf Eckrodt will join MMA President and CEO Pierre Gagnon to discuss Mitsubishi Motors’ global turnaround and the company’s continued momentum in the North American market.