Detroit, Michigan – The Charity Preview night at the North American International Auto Show in Detroit has raised US$3 million for local children’s charities.
The black-tie gala event is widely regarded as the largest single-night fundraiser in North America.
“What a night,” said show chairman Bill Perkins. “We were thrilled that ticket sales were up over 20 per cent from last year, and as of show time we were 12 tickets short from our goal of 12,000 tickets sold, so the Detroit Auto Dealers Association purchased the remaining tickets and we reached the $3 million mark.”
Proceeds from the event support vital services for children of all ages in the Detroit metro area. Since 1976, the Charity Preview has raised over $87 million for southeast Michigan children’s charities, with over $36 million of that raised in the last seven years alone.