December 17, 2002
Detroit auto show:
French automaker Matra to display P75
Detroit, Michigan – As part of the Michelin Challenge Design display in Michigan Hall, French automaker Matra will unveil its latest concept, the Matra P75, a compact, electric city car.
The Matra P75 is joining concept vehicles from Renault and Venturi as well as 10 scale models and 17 two-dimensional drawings selected from designers representing 13 different countries.
Michelin will display the vehicles, scale models and drawings in Michigan Hall, the Michelin Media Center and on the main floor of Cobo Center as part of this year’s focus on the past, present and future of French design.
The Matra P75 is more than representative of French design — it’s a working prototype. The P75 has an electrical traction chain fitted under the floor which affords exceptional interior space for passengers along with practical functionality. The P75 is outfitted with Michelin low-rolling resistance tires.
Also part of the Michelin Challenge Design display will be a scale model of the Matra m72, a car and motorbike hybrid that demonstrates that freedom and sharing goes hand-in-hand with the company’s tradition of pioneering niche markets. Completely open to the environment, the m72 provides an excellent driving experience in a safe and fun design.
The Michelin Challenge Design was established in 2002 as a way to bring forward and display significant design work that would not normally have the opportunity to be displayed at a major international auto show. At the 2002 NAIAS, works based upon the theme of Italian design were displayed during press and public days. The theme for the 2003 NAIAS brings together works representative of the past, present and future of French design.
Michelin Challenge Design will display the works of 17 individuals and companies representing 13 countries including Argentina, Australia, China, Colombia, England, France, India, Monaco, the Netherlands, Slovenia, Sweden, The United States and Venezuela. A six-person international jury reviewed more than 125 entries from 40 countries to select the finalists for display at the North American International Auto Show.