Toronto, Ontario – The top-selling vehicle in Canada in the first two months of 2004 is the new Ford F-Series pickup truck, according to sales figures released by Desrosiers Automotive Consultants. Ford sold 9,138 F-Series pickups in January and February, 5.1% ahead of the same period last year. The top-selling passenger car is the new 2004 Mazda3 sedan/hatchback with sales of 5,386 vehicles.

The top ten best-selling passenger cars in calendar year 2004 are: the Mazda3 sedan/hatchback, Honda Civic sedan/coupe, Toyota Corolla, Toyota Echo, Pontiac Sunfire, Chevrolet Cavalier, Ford Focus, Honda Accord, Chevrolet Impala, and Chrysler Sebring.

The top ten light trucks are the Ford F-Series pickup, Dodge Caravan minivan, Dodge Ram pickup, GMC Sierra pickup, Chevrolet Silverado pickup, Pontiac Montana minivan, Chevrolet Venture minivan, Ford Escape SUV, Ford Explorer SUV, Ford Freestar minivan.

“It is interesting to see that passenger cars were down 14.7 percent to the end of february with every segment negative except sub compact which was up 23.0 percent,” said company president, Dennis Desrosiers. “This is GM rolling out their small car strategy. I would appear that subcompact is drawing consumers away from the compact car segment. These newer subcompact models provide a lot of value added for consumers and in many respects offer the consumer as much as compact cars used to provide say five to eight years ago.”

“It is the exact opposite with the light truck market where the large and luxury sport utes along with full size pickups are the only segments growing in a down market,” he noted.

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