Ford Canada remains Canada’s #1

Oakville, ON – Ford Motor Company of Canada, Limited continues to lead the Canadian market in sales in August and year-to-date. Ford Mustang, Escape and the Canadian-built Edge all saw strong sales with increases of 12 percent, 13 percent and 3 percent, respectively.

“The Canadian industry continues to show steady growth, and at Ford we are seeing an increasing number of customers in our showrooms,” said Dianne Craig, president and CEO, Ford of Canada. “The Escape has been Canada’s top-selling CUV for the last eight years and with the all new model now in showrooms it will help keep up the great momentum.”

Surging F-Series sales were powered by F-150, which saw a 30 per cent increase. Also in August, Ford CUV and SUV sales rose 9 per cent, driven by the popular Explorer, which saw a 22 per cent increase.

August Highlights:
•  Ford Canada sales #1 in August and year-to-date
•  Overall truck sales increased 8%
•  Ford Mustang sales rose 12%
•  Ford Escape sales jumped 13%
•  Ford Edge sales were up 3%
•  Ford Explorer sales rose 22%
•  Ford F-Series sales increased 26%
•  Lincoln MKX sales were up 8%

Source: Ford Canada


Oshawa, Ontario Despite a decrease in year-over-year sales, GM posted gains in the highly-contested compact and crossover markets popular with Canadians.  Combined sales of compact cars were up 3% per cent, led by the Chevrolet Cruze and Buick Verano.  Sales of GM’s combined compact MPV (Chevrolet Orlando) and crossover (Chevrolet Equinox and GMC Terrain) were also up 4.4 per cent for the month, led by the Terrain.  Chevrolet, Buick, GMC, and Cadillac dealers reported 21,070 deliveries in August 2012.

“GM Canada dealers continue to offer a broad range of high-quality, fuel-efficient cars, trucks and crossovers at tremendous value for customers including the all new Chevrolet Spark, revolutionary Chevrolet Volt and the new Buick Verano.  This fall, we are looking forward to the arrival of the all new Chevrolet Malibu and Cadillac ATS,” said Marc Comeau, vice-president of sales, service and marketing at GM of Canada.

•  Buick’s car sales are up 25% for the calendar year, led by sales of the all-new Buick Verano
•  GMC Terrain sales were up 6.3% for the month

Total GM sales were down 15.9 percent compared to last August.

Source: GM Canada


Chrysler Canada Reports Highest August Sales Since 2000

Windsor, ON – Chrysler Canada today announced its 33rd consecutive month of year-over-year sales growth, representing the longest sales streak in the Company’s history. August 2012 sales were 20,569 compared with 18,816 in August, 2011, which represents a 9 per cent increase. Chrysler Canada experienced the best calendar-year-to date sales since 2000, with 175,017 vehicles sold.

“Our passenger car sales were up 84 per cent in August and with the fuel-efficient, stylish and affordable Dodge Dart just starting to arrive across Canada, we’re positioned for even further growth.” said Dave Buckingham, Chief Operating Officer, Chrysler Canada. “Celebrating its launch, the 2013 Dodge Dart reported 423 units sold in its first full month of sales.”

Chrysler Canada sold 3,202 passenger cars in August, representing an 84 per cent increase over August, 2011, when there were 1,736 cars reported sold. Chrysler 200 had another strong month, reporting record August sales of 1,052 units, more than doubling sales compared with the same period in 2011. Fiat 500 continues its torrid sales pace with 750 units sold in August 2012, compared with 616 in August, 2011. This represents a 22 per cent increase and an August sales record.

Dodge Journey set an August record with 2,404 vehicle sales. This represents an increase of 11 per cent over the same period, one year ago. Since its launch in 2008, Dodge Journey has consistently been the best-selling crossover in the country. Dodge Grand Caravan held its ground as the #4 best- selling vehicle in the country with 5,490 vehicles sold in August 2012, compared with 5,466 in August 2011. This also marks an August sales record for the Windsor-built vehicle.

The iconic Jeep Wrangler continues to shatter sales records with 1,951 vehicles, helping it to handily hold onto its spot as the #1 selling compact SUV in the country.

5,464 Ram pickup trucks were sold in the month of August, up from 5,257 sold in the same period, one year ago. This represents a 4 per cent increase as well as an August sales record. Ram continues to be on pace to have a record sales year in 2012. Recently, hundreds of Ram owners gathered in Dresden, Ontario and set a Guinness World Record for the longest parade of Ram trucks.

•  33 consecutive months of year-over-year sales growth – longest growth streak in history
•  Highest August sales since 2000
•  20,569 vehicles sold; an increase of 9 per cent over August 2011 sales
•  August sales records for Ram trucks, Dodge Grand Caravan,
Dodge Journey, Chrysler 200, Jeep Wrangler and Fiat 500

•  Ram pickup and Dodge Grand Caravan are the #2 and #4 bestselling
vehicles in Canada

•  Passenger car sales increase 84 percent
•  Best sales start to a year since 2000

Source: Chrysler Canada


Toyota Canada finishes summer with 24.9% year over year gain in August

Toronto, ON – Toyota Canada Inc.’s strong summer sales continued in August, as all-new vehicles and refreshed designs drove all three brands to establish best-ever August records for a number of models and segments. 
TCI reported sales of 17,556 Toyota, Lexus and Scion passenger cars, SUVs and trucks in August – up 25.3% from the same month in 2011. This included a new August record for trucks across all brands, up 42.4% to 8,164 (4th straight month of record sales) and strong sales of smaller vehicles such as the Toyota RAV4 and Scion models. Canadians continued to embrace TCI’s proven hybrid vehicles in record numbers – making a significant contribution to the segments in which TCI offers a hybrid option.

Toyota sales highlights for August 2012 (vs. August 2011)

Toyota sales totaled 15,567 (up 26.4%), with passenger car sales up 15.2%, led by the Yaris Hatch (up 20.3%) and Canadian-built Corolla up 19.7%. Toyota truck sales were 7,393 (up 41.6%) for a new August record—fourth straight month of record sales. Canadian-built RAV4 up 134.2% and Tacoma 4×4 up 32.8%, both new August records. Highlander sales were also strong, up 70.4%.

Toyota hybrid sales finished August at 1,165—Hybrids represented 7.5% of Toyota sales for a new August record. Prius family sales were up 1,159% for New August record of 861. Camry Hybrid up 240% and Highlander Hybrid up 182.1%.

“Canadians know they can rely on Toyota for high-quality, dependable and fuel efficient vehicles that represent great value for their vehicle-buying dollar—which is why Camry is #1 in the intermediate segment year to date,” said Tony Wearing, Senior Managing Director, Toyota Canada Inc. “Meanwhile, our hybrid sales including the Camry Hybrid and the Prius family continue to set a new benchmark for the industry as we help Canadians maximize their fuel efficiency, minimize emissions, and take advantage of the latest automotive technologies.”

Lexus sales highlights for August 2012 (vs. August 2011)

Lexus luxury sales totaled 1,431 (up 18.7%), with hybrid models accounting for 16.4% of Lexus sales in August. Lexus luxury passenger car sales down 5%, but GS 350 sales up 1057%—August record; GS 450h sales also up 133.3%. Lexus luxury SUV sales up 50.9%, with RX 450h sales up 86.5% and Canadian-built RX 350 sales up 49.2%

“It’s a GS summer at Lexus, with continued strong sales of the performance luxury sport sedan that introduced our new spindle grille – and our renewed passion for performance and design,” noted Cyril Dimitris, Director, Lexus in Canada. “With the introduction of the RX 350 F SPORT edition, and the next generation ES and all new ES hybrid which went on sale this month, we look forward to welcoming more Canadians to the Lexus experience this fall.”

Scion sales highlights for August 2012 (vs. August 2011)

“We’re pleased that we have sold almost one thousand Scion FR-S sport coupes since this model went on sale at the start of the summer,” said Larry Hutchinson, Senior Executive Director. “As young Canadians head back to campus, Scion looks forward to engaging with urban trendsetters from coast to coast.”

Source: Toyota Canada

Desrosiers Automotive Consultants analysis

Richmond Hill, ON – Great but not spectacular is a good way to describe light vehicle sales in August. The market was up 6.4 percent for the month and is up 6.7 percent year to date, so August tracked exactly at the market trend for the year. This level of sales means that on a seasonally adjusted annual basis, sales this year are at 1.66 million units. We should be happy with a 6 plus percent increase in the market and anything north of 1.6 million units. However, in previous cyclical upswings, Canada normally was able to manage growth in the double digits and should be above 1.7 million units.  So this year the market is good but not great and is underperforming compared to previous cycles. Consumers and fleets bought 149.3 thousand vehicles in August, which is the strongest since 2007 when sales were almost 160K units.

Notable stories include the very positive performances of Toyota/Lexus, Honda/Acura and Subaru within the Japanese brands, and Kia, Volkswagen and Land Rover. All of them are tracking above the Canadian market for the month and for the year to date.  In addition, almost all the luxury brands are doing very well this year. Detroit is still struggling. Chrysler at an increase of 9.2 percent for the month was above the market but is tracking right at the market on a YTD basis. Ford is slightly below the market, which is actually quite good seeing as they no longer have a small pickup to sell (last year they sold a little over 16,000 small pickup trucks). Put this vehicle back into the mix and Ford is doing reasonably well. They also remain the top seller of vehicles in Canada, well ahead of Chrysler. Notice I said Chrysler and not General Motors. GM sales were down again in August (by 15.9 percent) and are now down by 7.5 percent on the year. This puts them in third position in the market.

Source:DesRosiers Automotive Consultants Inc.

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