October 29, 2002
DaimlerChrysler is Germany’s most valuable vehicle brand
Stuttgart, Germany – According to the latest brand rankings determined by the Munich-based brand broker Semion, DaimlerChrysler is the most valuable vehicle brand in Germany, maintaining the top ranking it won in 2001.
Semion draws up its list of the 50 most valuable vehicle brands in Germany on the basis of financial statistics and aspects such as market share and degree of consumer awareness. It also considers “soft” factors such as the company’s image in its evaluation.