January 9, 2002
DaimlerChrysler creates Performance Vehicle Operations group to engineer high-performance Chryslers
Auburn Hills, Michigan – DaimlerChrysler has created a new performance group similar to Mercedes-Benz’ AMG and Ford’s SVT groups. Officially known as Performance Vehicle Operations (PVO), the new engineering team combines Chrysler Group’s specialty vehicle and motorsports know-how.
“No other automaker has leveraged such resources to this extent,” said Jim Schroer, Executive Vice President, DaimlerChrysler Corp. Sales and Marketing. “We are combining our extensive motorsports experience, along with our legendary Viper development team and our Mopar Performance Parts, to create a line of extreme performance vehicles that will blow past everyone else.”
Performance Vehicle Operations will focus on enhancing Dodge, Jeep and Chrysler product lines and image through high-end, limited-volume specialty vehicles. But in an effort to differentiate the PVO-engineered lines from their super-premium Mercedes-Benz AMG counterparts, the Chrysler Group is committed to a balance of value and performance in line with its popular Jeep, Chrysler and Dodge brands.
PVO performance models engineered for Dodge will carry the SRT badge. While Chrysler and Jeep performance lines will be announced in the future, Dodge SRT models are already being prepared for retail sale, beginning with the Dodge Neon SRT-4, the 2003 Dodge Viper SRT-10, and the Dodge Ram SRT-10.
The Dodge SRT performance signature includes: high-output engine performance, sport suspensions, aggressive aerodynamic packages, performance wheel and tire packages, sport interiors and performance exhausts and brakes.
Dialing into consumer trends, PVO and Mopar will look to further expand their share of the $7.5 billion specialty equipment retail market, which includes performance and customizations. As a market that has grown 72 percent since 1990, it is a natural fit for the Chrysler Group’s well-known Mopar Performance Parts division.