Windsor, Ontario – DaimlerChrysler Canada is sponsoring a nationwide drawing contest called “Start Your Engine! Design That Cool Car,” for children aged 13 and under. The contest is running on www.canadianparents.com between now and December 31, 2002.

“The holidays are a great time to foster a little bit of creativity into your child’s playtime activities,” said Ed Brust, Chairman, President and CEO of DaimlerChrysler Canada Inc. “With our ‘Design That Cool Car’ contest, we hope to bring out the imaginative ideas that all kids have. Who knows? They may well be our next generation of automotive designers, researchers, product planners and engineers.”

The contest requires kids to use their creativity and put pen, marker or crayon to paper and design their vision of a cool car, truck or their very own segment-busting concept. The contest is split into three age categories – seven and under, eight to 10, and 11 to 13. Prizing will be awarded in each age group based on innovation and creativity. Prizes for the contest include three $2,000 BMO Intuition RESPs, three Fujifilm FinePix 2650 digital cameras, and six one-year subscriptions for AOL Canada Internet service each with a “designer” gift basket from Grand & Toy. For contest rules and regulations, visit www.canadianparents.com. Or you can send your “Cool Car” design to the ‘Design That Cool Car’ contest headquarters at 1075 Bay St., Ste 810, Toronto, ON, M5S 2B1. The contest closes December 31, 2002.

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