June 6, 2003
DaimlerChrysler Canada offers free child seat inspection
Toronto, Ontario – DaimlerChrysler Canada has launched its “Fit for a Kid” program. Approximately 60 participating Chrysler, Dodge and Jeep dealerships across Canada will conduct a free child safety seat inspection, fitting and customer education service to help parents ensure their children are buckled up properly and safely. The service is open to all vehicles, regardless of make or model.
“With summer just around the corner, families across the country will soon be hitting the roads for vacation with their children. We want to make sure parents know how to protect their children by buckling them up safely,” said Ed Brust, Chairman, President and CEO, DaimlerChrysler Canada. “With our free Fit for a Kid inspections, parents will receive expert advice and instruction to ensure they’re using the proper safety seat for their child and that it is installed correctly in their vehicle.”
Canadian surveys show that as many as eight out of ten children are improperly restrained in safety seats. To help ensure safety seats are properly installed, certified technicians conducting Fit for a Kid inspections will look for common mistakes such as children in the wrong seats for their size, seats that are recalled or damaged and seats not properly secured to the vehicle.
Fit for a Kid is Canada’s first and only national child safety seat inspection service. The program was initially launched in select cities as a pilot last fall and builds on the work of St. John Ambulance and the Canadian Coalition for Child Passenger Safety. Fit for a Kid inspections are available by appointment and take approximately thirty minutes.
A recent road safety blitz by officers of the Ontario Provincial Police resulted in the inspection of approximately 200 child seats over the course of four days. Traffic Sergeant John McNall, with the Ontario Provincial Police explains, “During our road safety inspections we were shocked to discover there were problems with the installations of four out of every five child seats. We strongly support the opportunity offered by DaimlerChrysler to educate parents on car seat installations and ensure that children ride safely every time they are in a vehicle.”
To book an appointment or to inquire about the program, parents should call toll-free 1-866-FIT-4-A-KID (1-866-348-4254). The program is also offered in French with the name Enfant d’abord, Enfant