April 22, 2004

DaimlerChrysler Canada invites public to vehicle premiere parties

Windsor, Ontario – DaimlerChrysler Canada is inviting approximately 750,000 people to Hollywood-type vehicle premiere events at dealerships across the country on April 28th. The “VIP Showcase” events will allow consumers to see the company’s new models such as the Chrysler 300, PT Cruiser convertible, Crossfire convertible, and Dodge minivans with the “stow-and-go” folding seats.

“The introduction of a car as significant as the Canadian-built Chrysler 300 is the perfect opportunity to solidify relationships with current customers and draw new ones to the Chrysler family.” said Ron Smith, Vice President-Marketing, DaimlerChrysler Canada. “With VIP Showcase, our intent is to host a giant coast-to-coast party that celebrates the new face of Chrysler.”

Participating dealerships will be decorated to create an exciting environment to spotlight the new models and vehicle technology. Attendees can fill out a ballot for a chance to win a free
one-year lease of a 2005 Chrysler 300.

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