April 22, 2005


DaimlerChrysler Canada announces incentives for first-time buyers

Windsor, Ontario – DaimlerChrysler Canada is introducing a new vehicle incentive program called MY RiDE!, aimed at young students. Students currently enrolled or recently graduated are eligible for a $500 incentive toward the purchase or lease of a new vehicle, as well as two no-charge oil changes and $100 in coupons redeemable on Mopar merchandise, maintenance items, appearance accessories or performance parts. Eligible purchase financing buyers will be able to take advantage of a 90-day deferred payment plan.

“At DaimlerChrysler Canada, we understand that many of today’s young people, including high school students, regard the vehicle they drive as an extension of their individuality,” said Mike Accavitti, Vice President, Marketing, DaimlerChrysler Canada. “Our new MY RiDE! incentive is meant to ease the financial burden on students who are, in most cases, buying their first vehicle. We realize how important it is to ensure their experience is a positive one if we want these consumers to come back to a Chrysler, Jeep or Dodge dealership for future vehicle needs.”

The program is in effect from April 15 to July 5, 2005, and includes all 2004, 2005 and 2006 model year vehicles, with the exception of the Dodge Sprinter.

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