August 16, 2005
DaimlerChrysler announces “employee scholarship” contest for consumers
Windsor, Ontario – Every year, children of DaimlerChrysler Canada employees are eligible to win one of twelve $4,000 scholarships. In conjunction with the company’s “Employee Pricing Plus” promotion, which gives customers the same discount employees receive, the company is granting an additional twelve $4,000 cash prizes to employees or consumers who purchase or lease a vehicle. The promotion, called DaimlerChrysler Canada Employee Scholarship Plus, runs until September 6, 2006.
All consumers and employees who purchase or lease a new 2005 or 2006 vehicle will automatically be entered in a draw to win one of the twelve prizes, which the company has timed to coincide with the purchase of back-to-school items or tuition.