BharatBenz will enter the medium-heavy-duty and heavy-duty market in India, which has become the world’s third-largest truck market in recent years, with a volume of more than 300,000 units in 2011.
“Our strategy focuses on profitable growth,” said Andreas Renschler, responsible for Daimler Trucks and Daimler Buses. “We want to boost our sales in existing markets as well as new ones. Our strategy for the new growth markets is to operate as globally as possible on the one hand, and as locally as necessary on the other. The trucks are based on existing Daimler commercial vehicle platforms. Indian specialists developed the trucks for the local market, where they are also built. This is the most effective way for us to participate in the growth of India’s volume segment.”
The trucks will be manufactured at a new plant near Chennai in Southern India. The plant, which represents an investment of approximately €700 million, will have an initial production capacity of 36,000 units per year and can be ramped up to 70,000 per year. Daimler has also set up a network of Indian suppliers and dealerships for the trucks and will have around 70 dealer locations by the end of 2012.