Gaydon, England – Aston Martin Lagonda Limited has announced that it has appointed Philipp Grosse Kleimann to the newly-created position of Director of Business Development. The 38-year-old Kleimann spent 13 years with Daimler, where he worked in a range of senior management roles in marketing, investor relations and after-sales for Mercedes-Benz, Smart and Maybach.
In his new role, Kleimann will oversee all future business growth opportunities of the company, including the development of its global dealer network. His responsibilities will further include the commercial side of the revival of Lagonda, by developing the brand and its new corporate identity, building up the product marketing, and designing the retail distribution model.
“Philipp’s broad and successful experience within the premium automotive industry will help us to launch the Lagonda brand internationally with new dealers into more than 100 countries in the world,” said Aston Martin CEO Dr. Ulrich Bez. “The Lagonda brand will allow us to develop cars which can have a different character than a sports car and therefore offer a perfect synergy to Aston Martin, allowing us to diversify and further strengthen our business for the long term.”