Seoul, South Korea – GM Daewoo will now be known as Chevrolet in its native Korea, with all of its new product introductions and refreshed models this year under the Chevrolet badge. GM Daewoo Auto & Technology will also change its company name to GM Korea Co., to be globally consistent with all other GM country operations.
The current GM Korea Ltd. will keep its name and its focus will remain on the Cadillac brand.
GM Daewoo builds models in Korea for several markets, including the current Chevrolet Aveo and upcoming Chevrolet Spark for North America. Currently, one out of every four Chevrolet vehicles sold globally is manufactured in Korea.
“This important new brand strategy is designed to strengthen our commitment to the Korean market, recognizing it as one of the strongest-performing countries within GM’s global operations,” said Mike Arcamone, president and CEO of GM Daewoo. “We are well-positioned to bring one of the world’s iconic brands to Korea. We cannot afford to sit still and instead choose to make a bold move with the launch of Chevrolet in Korea.”