Aug 21, 2007


D.U.M.B. Car visits Toronto to highlight hazards of distracted driving

D.U.M.B. car
D.U.M.B. car. Click image to enlarge

Toronto, Ontario – The Insurance Bureau of Canada’s (IBC) D.U.M.B. Car (Distractions Undermining Motorist Behaviour) will be in downtown Toronto on August 22 and 23, highlighting the hazards of driving while distracted by such things as cell phones, eating and drinking, and CDs. From 11:00 a.m. to 2:00 p.m. on both days, the first 250 people will receive vouchers for a free lunch; the display will be at the black and white D.U.M.B. Struck trailer on the west side of Nathan Phillips Square.

The D.U.M.B. Car is a simulator that tests driver reactions to distractions such as cell phones, text messaging, CDs, MP3 players, eating, drinking, and personal grooming. The car is part of IBC’s community outreach program, which has toured festivals, fairs and events throughout Ontario all summer.

On August 22, the event will also include a live magic performance at the trailer, beginning at 1:00 p.m.

“Driver distraction is a factor in up to 80 per cent of vehicle collisions in North America,” says Mark Yakabuski, Vice President, Federal Affairs & Ontario, and the incoming president of IBC. “Research tells us that although people agree that this is a serious road safety issue, many drivers don’t recognize that they themselves may be part of the problem. The D.U.M.B. Car allows drivers to see for themselves just how difficult it is to handle common distractions while driving.”

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