Detroit, Michigan – Chevrolet has announced its new Corvette Engine Build Experience, which allows enthusiasts to personally build the engines for their new vehicles.
In what is believed to be the world’s most hands-on super car program, customers who order a 2011 Corvette Z06 or ZR1 can choose an option to help assemble the car’s LS7 or LS9 engine at GM’s Performance Build Center in Wixom, Michigan.
Buyers can also attend a driving school in Arizona or Nevada, take delivery of the vehicles at the National Corvette Museum, or watch their vehicles being built at the assembly plant in Bowling Green, Kentucky.
When a customer orders the option, for US$5,800, a special concierge contacts the customer to verify participation and help coordinate arrangements. Travel arrangements to and from Detroit are the customer’s responsibility. At the centre, the customer builds the engine under the supervision of and support from skilled technicians. When the engine is assembled, a personalized nameplate is added and the engine is sent to the Corvette plant for installation.
“Corvette owners are some of the most passionate and most involved enthusiasts in the industry,” said Jim Campbell, U.S. vice-president of Chevrolet marketing. “The Corvette Engine Build Experience offers customers an unprecedented opportunity to participate, hands-on, in creating the car.”