February 23, 2007
Continental Tire Canada sponsors Volvo AWD Ski Series
Toronto, Ontario – Continental Tire Canada Passenger and Light Truck Replacement Group has announced its sponsorship of the Volvo AWD Ski Series, which takes place across Canada through March 2007.
Volvo and Continental’s relationship is a continuation of the automaker’s connection with Swedish tire manufacturer Gislaved, which Continental acquired in 1992.
“We are very excited to sponsor the Volvo Ski Series,” says Guy Hardiman, National Dealer Manager of CTCI. “Volvo’s AWD campaign represents safety, confidence and control, and aligns itself perfectly with Continental’s highly engineered winter tire portfolio. We are always looking for ways to improve our brand awareness nationwide, and lend support to our global partners. This particular event reinforces our global position as a leader in winter tire technology, as well as lending support to our increasing success in the Canadian winter tire market.”