December 5, 2003
Consumers willing to buy emerging automotive features – J.D. Power and Associates
Westlake Village, California – Five of the top seven emerging automotive features of interest to consumers also elicit relatively high purchase consideration at their expected market price according to J.D. Power and Associates 2003 U.S. Automotive Emerging Technologies Study released on Thursday.
Among technologies included in the study, adaptive headlights at $100*, anti-whiplash seats at $300, brake-by-wire at $400, heated/cooled seats at $700 and electronic stability control at $600 garner high levels of consideration. Consumers continue to express strong initial interest in night vision and external surround sensing