Toronto, Ontario – One lucky Canadian will have the chance to send his or her car off a rocky cliff and win $30,000 towards a car purchase on AutoTrader.ca through the “Cliff Your Ride” contest.
Contestants are invited to submit their pleas on video as to why their relationship with their car is over, and why the car deserves to be “cliffed.” To win, participants need to generate as many votes as possible, and are encouraged to use social networks such as Facebook, Twitter and YouTube to achieve the goal.
All Canadians can participate by voting for their favourite plea at. The 20 most popular videos will be reviewed by a judging panel to select the final winner.
Submissions and voting will be open until April 9, 2010. At the Cliff Your Ride event, which will be held at the end of April in a secret location, the car will be stripped of all non-recyclable materials, and sent off a cliff and exploded in a fiery ball.