French company looking to take DS line global

Citroën, once widely regarded to have some of the smoothest rides in the market thanks to hydropneumatic suspensions, is looking to return to the global stage much like Volkswagen and other automakers.

The French automaker’s highly successful DS line of cars, taking on MINI and other higher-end compacts, is sold everywhere but North America. Yet, Citroën has global aspirations for the DS brand and is looking to re-enter the North American market.

According to DS brand CEO Yves Bonnefort, speaking to Automotive News Europe, the company wants to sell the DS brand in 200 large cities globally by 2020. Thirty of those cities are in North America with 20 in the US and the remaining 10, presumably, split between Canada and Mexico.

“We want to make DS a global premium brand, and you cannot be global without the U.S.,” Bonnefont told Automotive News Europe.

The decision to come back to North America won’t be made until 2017, with the brand being sold on our shores in 2020 at the earliest.

Currently, none of the five vehicles in the DS range are able to pass local safety regulations.


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