Richmond Hill, Ontario – Chrysler was the top-selling brand in Canada in February, the first time in Chrysler Canada’s 84-year history that it has been the country’s number-one automaker. Overall, sales of passenger cars and light trucks fell 27.7 per cent in February 2009, compared with February 2008, according to industry analyst Dennis DesRosiers.
Sales fell at most brands, with the exception of single-digit increases at Audi, BMW, Kia, Subaru and Suzuki, and increases of 18.6 per cent at Mercedes-Benz and 29.8 per cent for Hyundai, the largest increase for the month.
Both Ford and Chrysler outsold General Motors in February. “I can’t document month-to-month sales for Canada, but I do have annual data going back to the 1940s, and 1949 was the last time on an annual basis that GM was outsold by another vehicle company,” DesRosiers said. “In no year since 1950 has GM been outsold by any vehicle company in Canada. There may have been an individual month where this happened during the early 1950s, but I doubt it, so with both Chrysler and Ford outselling GM in February, it will be the first month since sometime in late 1949.”
DesRosiers said that the total market was down for the fourth consecutive month. “Understand that February a year ago was a blow-out month, with record sales by a very wide margin, so comparisons are not entirely appropriate,” he said. “But even compared with a normalized February, this year is one of the worst in over a decade. (Year-to-date) sales are down 24.7 per cent.”
Sales in February were as follows:
|Manufacturer||Feb 2009||Feb 2008||% Change|
|Light vehicle sales||80,230||110,951||-27.7|