January 16, 2003
Chrysler sponsors Celine Dion in Las Vegas
Auburn Hills, Michigan – The Chrysler brand, in an agreement that deepens and expands its partnership with Sony recording artist Celine Dion, announced today that it is the presenting sponsor of “A New Day…” premiering March 25 at The Colosseum at Caesars Palace, Las Vegas, Nevada.
Chrysler will receive presenting status for the new show “Celine Dion A New Day… Presented By Chrysler.” The show is produced by Concerts West, a division of AEG Live. The sponsorship builds on Chrysler’s existing multi-year brand partnership with Celine Dion.
The sponsorship package for “A New Day…” includes Chrysler placement on the new Caesars Palace marquee on the Las Vegas strip. Chrysler also has the option to name each lobby level of the Colosseum. A special area of the Colosseum lobby will feature Chrysler tonality with display room for two vehicles, and a mural wall at the entrance will showcase Chrysler. Additional advertising, print, signage and video displays will support the partnership.
Currently in rehearsals at The Colosseum, “A New Day…” features Celine Dion and an international cast of 60 dancers, musicians and artists chosen from thousands who applied through worldwide auditions. Directed by Franco Dragone, director of the enormously successful Alegria, Quidam, O and Mystere shows by Cirque du Soleil, the show is an unprecedented combination of live performance and state-of-the-art technology.
Performances of “A New Day…” will be experienced nightly Wednesday through Sunday at 8:30 p.m. Tickets are currently on sale worldwide by calling Ticketmaster at 702-474-4000 or online at www.ticketmaster.com, key word “A New Day.” Tickets also can be purchased in person at The Colosseum at Caesars Palace box office open daily in Las Vegas from 10 a.m. to 10 p.m. For groups of 10 or more, call 800-933-7110. Ticket prices are (U.S.) $87.50, $127.50, $150.00 and $200.00. For more information on “A New Day…” call 888-995-1555, or visit www.celinedion.com or www.chrysler.com .