June 11, 2003
Chrysler publishes guide to Ontario driving routes
Toronto, Ontario – DaimlerChrysler Canada has published “Ontario Summer Drives”, a 16-page road trip planning guide created to help families plan a summer driving vacation. Information
about and images of the all new 2004 Chrysler Pacifica were woven subtly
throughout the piece.
“The Ontario Summer Drives guide steers people to seven of the province’s best driving tours from Lake Ontario’s sand dunes to Lake Superior’s wildlife, while simultaneously providing them with pertinent information about the all-new Chrysler Pacifica,” said Matt Brannagan, Chrysler and Jeep Brand Manager, DaimlerChrysler Canada. “Ontario was chosen as the guide’s feature province in recognition of the need to support the provincial tourism industry this year.”
To generate additional excitement for the Chrysler Pacifica, the guide is accompanied by an online contest at, where readers are eligible for a chance to win a seven-day, six-night all-inclusive family getaway for four at the luxurious Deerhurst Resort in Huntsville, Ontario.
Distribution of the 271,000 copies of the insert is scheduled for the Toronto area throughout July and August in select publications including Maclean’s, Moneysense, Chatelaine and Today’s Parent. Ontario Summer Drives was developed by Pentamark Canada and Rogers Publishing for DaimlerChrysler Canada.