June 20, 2002
Chrysler predicts silver and blue colours will be popular in 2003
Windsor, Ontario – Chrysler Group’s colour experts predict that silver, and colours influenced by silver, will be popular in the 2003 model year, which begins this fall.
“From automobiles to appliances, silver will be a strong colour for many mainstream products,” said Margaret Hackstedde, Director of Colour, Fabric and Mastering Design, Chrysler Group. “In fact, one out of every four vehicles that we sell is silver. For the 2003 model year, we’ll start to introduce fresh, new silver-influenced hues on our cars, trucks and minivans. Silver is a technical, refined colour that reflects the continuing technology boom. We’ll also see blue, along with a variety of blue shades, emerge as a popular colour choice in 2003.”
Chrysler colour designers use the company’s high-image concept vehicles to introduce new colour ideas, concepts which have included street sensations such as Dodge Viper, Chrysler Prowler, PT Cruiser, and the all-new 2004 Chrysler Pacifica and Crossfire which will be available in early 2003. Much in the same fashion that these vehicles moved from concept to reality, well-received concept vehicle colours also make their way into production paint palettes.
The all-new 2004 Chrysler Pacifica will be available in Satin Jade, an evolution of the colour silver with a strong hint of green. The company’s production version of Chrysler Crossfire will be offered in a new Sapphire Silver. Satin Jade will also appear for the first time on 2003 Chrysler and Dodge minivans and mid-2003 on Chrysler Sebring convertibles and sedans.
First shown on the Dodge MAXXcab concept truck in 2000, Butane Blue will be introduced on 2003 Chrysler and Dodge minivans and the 2004 Chrysler Pacifica. Meanwhile, Electric Blue will be offered on the 2003 Chrysler PT Cruiser.
To formulate colours for future automobiles, Chrysler Group employs a creative staff dedicated solely to developing colour ideas. With a two- to three-year timeframe for bringing a new automobile to market, the challenge for an automotive designer is to predict which colours will be popular in the distant future. Chrysler Group typically offers 10 different colours for each of its models.
“We refer to industry colour forecasts, including the Colour Marketing Group and the International Colour Authority, in order to validate our colour direction,” said Hackstedde. “We have our fingers on the pulse of which colours will be popular in the future.”
New exterior colour choices for 2003 Dodge, Chrysler and Jeep vehicles include Satin Jade, Sapphire Silver, Butane Blue, Electric Blue, Deep Lava Red, Blaze Red Crystal, Deep Red, Cactus Green, Timberline Green, Light Khaki, and Brilliant Black Crystal.