June 5, 2002
Chrysler offers 0% financing on Caravan
Windsor, Ontario – DaimlerChrysler Canada is offering 0% financing on Canada’s most popular vehicle, the Dodge Caravan. For the month of June, DaimlerChrysler Canada is offering 0% financing and no payments for 90 days on purchases of new Dodge Caravans and Grand Caravans. The company is also offering low lease rates with no security deposit.
“Canada’s No. 1 selling vehicle – Dodge Caravan just got better!” said John MacDonald – Dodge Brand Manager, DaimlerChrysler Canada. “We’re closing in on the sale of the 10 millionth Chrysler minivan, we’ve gained 2 percentage points of minivan market share in the past year and our minivans have surpassed traditional domestics and the leading import minivan in the most recent J.D. Power IQS ranking (U.S).”
Dodge and Chrysler minivans posted an impressive 25 percent increase in overall quality in the J.D. Power study.
To heighten public awareness of this event, a “Dodge Caravan Crew” has been unleashed on the streets of the western provinces. A specially-marked Dodge Caravan National Sales Event minivan will attend select family events throughout the month of June. A crew of Dodge ambassadors will randomly distribute Dodge frisbees, t-shirts, picnic blankets, water guns… to event attendees. A new print and television ad campaign has been developed to support the national sales effort as well.