December 17, 2003
Chrysler, Mitsubishi to collaborate on new mid-size pickup
Auburn Hills, Michigan – The Chrysler Group and Mitsubishi Motors North America (MMNA) announced plans to produce mid-sized pickup trucks at the Chrysler Group’s Warren, Michigan Truck Assembly Plant. While the two vehicles will share technology, they will have different styling.
Production will begin later next year on the new Dodge Dakota. Mitsubishi’s model will arrive in the 2005 calendar year.
“This project marks another milestone in DaimlerChrysler’s alliance strategy,” said Eric Ridenour, Executive Vice President – Product Development of the Chrysler Group. “Ultimately, this will allow us both to reduce development, production times and costs while adding to our respective portfolios with distinctly different, high-quality products.”
The Mitsubishi truck will be designed by Mitsubishi Motors Design Studio in Cypress, California, and the Dodge truck by Chrysler Design Studio in Auburn Hills, Michigan.