March 6, 2002
Chrysler, Jeep vehicles coming to a mall near you
Windsor, Ontario – DaimlerChrysler Canada announced the return of its Chrysler Showcase mall vehicle displays. The displays give mall shoppers a convenient way to see Chrysler vehicles and learn about them either from trained product spokespeople or electronic information kiosks.
This year, for the first time, the Jeep vehicle lineup will be included in a similar program entitled Jeep Experience.
The Chrysler Showcase will be in select malls the first two weeks of each month, followed by Jeep Experience which will replace it the last two weeks of the same month. Consumers who visit the display, will be given a test-drive voucher, redeemable at their local Chrysler, Dodge and Jeep retailer, automatically entering them in a contest to win a $5,000 shopping spree at one of Canada’s oldest and leading retail organizations – the Bay.
“Now in its third year, Chrysler Showcase has proven to be successful in providing both new and loyal consumers an opportunity to see and learn about our new products in a common, comfortable and convenient environment – Jeep Experience is a wonderful addition to the program,” said Pearl Davies, Senior Chrysler/Jeep Brand Manager. “I think of the mall when I’m shopping for almost anything from shoes to toys to fine china… it seems only natural to add the Chrysler and Jeep product line-up to that list as well.”
The Chrysler Showcase and Jeep Experience will be at the following locations:
|March||Richmond Centre:||Vancouver (BC)|
|Promenade St. Bruno:||Montreal (PQ)|
|Eaton Centre:||Toronto (ON)|
|April||Oakridge Centre:||Vancouver (BC)|
|Galeries d’Anjou:||Montreal (PQ)|
|Lime Ridge Mall:||Hamilton (ON)|
|May||Market Mall:||Calgary (AB)|
|Scarborough Town Centre:||Toronto (ON)|
|June||West Edmonton Mall:||Edmonton (AB)|
|Square One:||Mississauga (ON)|
|July||Galeries de la Capitale:||Quebec (PQ)|