Moscow, Russia – Chrysler has introduced two new vehicles to the Russian market at the Moscow International Auto Show. The new Jeep Cherokee (the Liberty in North America) and the all-new Dodge Journey were revealed to the media and public at the show.
Russia is now one of Chrysler’s top 10 markets in volume sales, following the establishment of Chrysler Russia SAO after the division of DaimlerChrysler AG. The company is the general importer for Chrysler, Jeep and Dodge brands in the country. During the first seven months of 2008, total sales of the three brands grew by 71 per cent compared with the same period in 2007.
“Although sales in Russia are growing significantly, Russians are in fact only now starting to discover Chrysler vehicles,” said John Stech, CEO of Chrysler Russia. “Let me remind you that Dodge brand was officially introduced in Russia as recently as two years ago here at the Moscow Motor Show. Now, every second car sold by us in Russia is a Dodge and I am sure that the new cars presented here in Moscow will contribute even further to Russians’ interest in our brands.”
Chrysler, Jeep and Dodge vehicles are currently sold through 22 official dealers in 17 of Russia’s largest regions.