Auburn Hills, Michigan – Chrysler has introduced a new advertising campaign, intended to let all customers know that it has emerged from bankruptcy, and is now a different company with a new alliance partner and a healthy product plan.
The campaign, “Coming Home,” was created in response to requests from dealers and through research that showed that many consumers did not realize the company was no longer under bankruptcy protection.
“This ad tells the story of Chrysler products bringing home loved ones throughout the years and our commitment to continuing to bring them home,” said Olivier Francois, head of marketing. “It was important to tell this story during the holiday season because it is a time when families come together. We want current and future customers, suppliers and partners to know that we are here and we are committed to earning their trust and restoring our reputation.”
The ad features a driver bringing home a leather travel bag throughout the years in various Dodge, Chrysler and Jeep vehicles, beginning with a 1930s Chrysler Airflow and ending with a 2010 Chrysler 300 sedan.