July 4, 2006

Chrysler Group to build Dodge Challenger

2006 Dodge Challenger Concept
2006 Dodge Challenger Concept. Click image to enlarge

Daytona Beach, Florida – Chrysler Group President and CEO Tom LaSorda has announced that the Dodge Challenger will return to production after a nearly 35-year hiatus. The all-new model will debut in calendar year 2008. The announcement was made at the Pepsi 400 NASCAR race in Daytona Beach, Florida on Saturday, where LaSorda and Chrysler Group COO Eric Ridenour drove the Challenger concept vehicle.

“We haven’t seen this kind of spontaneous, passionate response to a car since we unveiled the Dodge Viper concept in 1989,” LaSorda said. “But it’s easy to see what people like about the Dodge Challenger. It’s bold, powerful and capable. It’s a modern take on one of the most iconic muscle cars, and sets a new standard for pure ‘pony car’ performance.”

The original Dodge Challenger was produced from 1970 to 1974, and in 1971 paced the Indianapolis 500 race. Approximately 188,600 were sold in its five-year lifespan. The Dodge Challenger concept vehicle was unveiled at the North American International Auto Show in Detroit in January 2006.

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