December 12, 2002
Chrysler Group plans imaginative exhibits for Detroit car show
Auburn Hills, Michigan – A Chrysler design time machine that uses state-of-the-art technology to bring the history of the Chrysler brand to life; a three-dimensional topographic map, based on terrain that only a Jeep would dare negotiate; and a 25-foot high ram’s head are among the exhibits Chrysler is planning for the North American International Auto Show in Detroit in January.
“We shifted the focus of the displays from just being a place for vehicles to look good, to environments that show the design history, culture and values of the Chrysler, Jeep and Dodge brands,” said George Murphy, Senior Vice President, Global Brand Marketing. “It is also the first time that we have redesigned all the brand exhibits at once, which gives us a completely new look for what is one of the most important automotive events on the calendar.”
“Edutainment” – a combination of education and entertainment — is a key feature of the new displays. The stands will come alive with visual, audio and lighting technology that will enable viewers to experience the vehicles in new ways. Easy access will give attendees personal interaction with each vehicle on display.
Adjoining the Chrysler Group stands at next year’s NAIAS are stands for DaimlerChrysler’s Mercedes-Benz and Maybach brands. Mitsubishi, an alliance partner with DaimlerChrysler, also has an adjacent exhibit.
“We’re very excited that for the first time ever at an auto show, consumers will be able to see the complete family of DaimlerChrysler vehicles alongside those of our partner, Mitsubishi,” said Murphy.