January 24, 2002
Chrysler, Dodge and Jeep web sites show auto show reveals
Auburn Hills, Michigan – Chrysler Group’s web sites are giving consumers an insider’s view into this year’s hottest vehicles at the Greater Los Angeles Auto Show and Detroit’s North American International Auto Show (NAIAS).
Visitor’s to the Chrysler (www.chrysler.com), Jeep(www.jeep.com) and Dodge (www.dodge.com) brand web sites are able to point and click their way to concept and production vehicles, live NAIAS webcam shots and NAIAS floor plans.
For the next two months, each of the three brand sites will feature exclusive streaming video of key product reveals that took place during both the Los Angeles and Detroit auto show press days — something that the average consumer does not get to experience.
“We are providing a virtual press pass for our customers to the LA and Detroit Auto Shows. Concept vehicle reveals are very exciting and creative,” said Jeff Bell, Vice President, Marketing Communications for the Chrysler Group. “These two elements are a natural marriage with the leading-edge technology of the Internet. Whether you have already been to the auto show and want to relive the moment, are planning your trip to the shows, or if you can’t make it in person, this new on-line experience is right for you.”
Additional highlights to each of the sites include:
- Chrysler – Video and audio narrations of the Chrysler Crossfire, Chrysler Pacifica, along with interviews with the Crossfire and Pacifica designers and engineers;
- Jeep – Debuts of the new concepts Jeep Compass and Jeep Willys2; the production model Jeep Wrangler Rubicon, plus links to Jeep brand gaming opportunities;
- Dodge – The launch of the new Dodge Ram SRT-10, announcement of the Dodge SRT-4, the introduction of the Dodge Razor and Dodge M80 concept vehicles, and interviews with the SRT-4, Razor and M80 designers.