As Chevrolet ramps up production of the new Corvette Stingray, Chrysler has too much Viper inventory and is reassigning employees
Even halo cars can have issues making it off dealer lots. Case in point, Chrysler is being forced to cut back production of their V10-powered, 640 hp Viper due to slow sales and increasing inventory going into the winter months.
Conner Avenue Assembly plant, responsible for Viper production, will now build six Vipers per day instead of nine when running at full output. Employees will be reassigned to other plants in the Detroit area.
Viper production started late due to Chrysler’s internal quality standards. Initially planned for a late-2012 sale date, the first Vipers were actually delivered in April of this year, with most Vipers being delivered in July and August.
“We got off to a late start. We had hoped to begin shipping vehicles late last year, but we shipped the first 67 units in April,” Ralph Gilles, head of SRT, explained to Automotive News.
Viper production was expected to be capped at 2000 units per year. For the 2013 model year, Chrysler only sold 805 Vipers and has since switched over to 2014 model year production.