Auburn Hills, Michigan – Chrysler has announced that it will split Dodge into two divisions, with Ram standing as a separate brand.
“The brand-focused strategy has been refined further with the unbundling of the Dodge brand, which now consists of the Dodge Ram brand and the Dodge Car brand organizations,” said Sergio Marchionne, CEO of Chrysler Group LLC. “This reorganization will allow us to protect and develop the unique nature of the product offerings within the Dodge brand.”
Fred Diaz Jr., previously the director of the Denver Business Center, has been appointed president and CEO of the Dodge Ram Brand, with profit and loss responsibility for the Ram product portfolio.
Ralph Gilles, who leads the Product Design organization of Chrysler Group, will continue in that position, but has also been appointed president and CEO of the Dodge Car Brand, with profit and loss responsibility for the Dodge Car product portfolio. Olivier Francois, who joined the company from Fiat Group Automobiles where he serves as head of the Lancia brand, has been appointed president and CEO of the Chrysler Brand, with responsibility for the Chrysler product portfolio. He will also be responsible for worldwide marketing strategies, brand development and advertising for the Chrysler, Jeep, Dodge Car and Dodge Ram brands.