Windsor, Ontario – Chrysler LLC has celebrated the 25th anniversary of its first minivan at the Windsor, Ontario assembly plant where it rolled off the line on November 2, 1983.
Along with dignitaries and guests, the event included a pre-recorded message from former Chrysler chairman Lee Iacocca, who said, “Twenty-five years ago, I had the honour of riding in the world’s first minivan as it came off the line at Windsor Assembly. It didn’t take long to figure out that our minivans were going to rewrite the rules in the automotive industry.”
Responding to the large number of “baby boomers” who were starting families and looking for an economical alternative to traditional transportation in the late 1970s, Chrysler designers and engineers identified a vehicle market based on a few simple premises: fuel-efficient, easy to step into, family-friendly and smaller than a full-sized van.
The Chrysler minivan is now sold in over 80 countries; Canadians have purchased more than one and a half million Chrysler and Dodge minivans since 1983, and worldwide, the company has sold more than 12 million. Chrysler minivans have also received over 260 awards, more than any other. The Windsor Assembly Plant was originally built in 1928; in 2003, it became one of the first Chrysler plants to implement the flexible manufacturing strategy and continues to build minivans today.
During the event, Chrysler Canada also announced the introduction of a special limited-production 25th Anniversary 2009 Dodge Grand Caravan SE Stow ‘n Go, a value package specifically designed for Canadians with popular features and exclusive appearance cues, which will have an MSRP of $29,945.