Shanghai, China – Chinese drivers will soon be able to choose small, affordable cars from Baojun, a new brand being launched by SAIC-GM-Wuling, a joint venture of the three automakers.
The new models will be built and sold in China to address the growing demand for inexpensive passenger cars. A new sales and distribution network will be built based on the existing joint venture’s network, incorporating elements of the current structure with new distributors. The vehicle has been developed with the help of GM and SAIC’s Pan Asia Technical Automotive Center joint venture in Shanghai.
“The introduction of Baojun is part of GM’s multi-brand strategy in China,” said Kevin Wale, president and managing director of the GM China Group. “Baojun will complement our other brands sold in China, including our fastest-growing mainstream nameplate, Chevrolet. It will enable us to better address the increasingly segmented Chinese vehicle market.”
SAIC-GM-Wuling, launched in 2002, is a joint venture between GM China, Shanghai Automotive Industry Corporation Group (SAIC) and Wuling Motors. It manufacturers a range of Wuling mini-trucks and minivans, along with the Chevrolet Le Chi mini-car. In 2009, it became the first automaker in China to sell more than one million vehicles in a single year.