Coleshill, England – Chinese-built cars will be imported into Europe starting next year, under an agreement between automaker Great Wall Motor Company Limited, and U.K.-based auto importer I.M. Group.
I.M. Group, which imports and distributes Subaru, Isuzu and Daihatsu, said that initially the Baltic states of Estonia, Latvia and Lithuania will be targeted. From 2011, launches in Scandinavia, the U.K. and Ireland are planned.
The Great Wall Motor Company, one of the few privately-owned Chinese car companies, has designed and built all of the European-bound models specifically to meet EU whole-vehicle type approval standards.
I.M. Group has operated in the Chinese market for over 15 years and employs a team of 40 people at its Beijing office.