January 11, 2007
Chinese automaker to hold logo design contest
Beijing, China – Chinese automaker Geely Holding Group has announced that it will hold a global competition for a new Geely logo, with a grand prize of RMB2 million. The company says it is eyeing the international market and seeks to establish its further global presence by inviting domestic and international involvement in contributing to the company’s new image.
The company says the new logo must be symbolically representative, artistic, and reflect Geely’s ultimate aim to “become a national pride of the auto industry and its emphasis on quality, technology and technical accomplishments.” The company’s slogan is “Getting involved in the global auto industry; revolutionizing the China auto industry.”
Of the over 60 million vehicles sold worldwide each year, the China market currently accounts for less than 10 per cent. Geely aims to export two-thirds of its production in future and is now preparing proactively in all aspects, including branding, marketing, and setting up a corporate culture; it has set a target of two million cars by 2015, with two-thirds of them to be sold overseas. Geely had a booth in the mezzanine during the press preview days at the 2006 North American International Auto Show in Detroit, but did not hold a press conference and was not on display during public days.