April 26, 2004
Chevrolet to introduce new Earnhardt and Earnhardt Jr. Monte Carlos
Detroit, Michigan – Chevrolet is introducing two special edition 2004 Monte Carlo models: the new Monte Carlo Intimidator SS is a tribute to the late Dale Earnhardt, one of the most respected and admired drivers and team owners in NASCAR history. The Intimidator SS has a scheduled production run of 4,000 units. The second model, a Dale Earnhardt Jr. Signature Series Supercharged SS, is a salute to one of the most popular and competitive drivers on the circuit today. A total of 2,883 units are scheduled for production.
Both models are based on the Monte Carlo Supercharged SS coupe. As the name implies, power comes from GM’s 3800 Series II supercharged V-6, delivering 240 horsepower at 5200 rpm and an 280 lb.ft. of torque at 3600 rpm.
The Intimidator SS comes in Dale’s favorite colour – monochromatic Black. Included in the package are 17-inch chrome wheels and the legendary “Intimidator” logo on the decklid, rear quarter panels, door sills and instrument panel. The Dale Earnhardt Legacy logo is included on the instrument panel and on the head restraints of the sport-contoured front bucket seats with leather seating surfaces. Dale’s trademark signature is included in the gauge cluster.
The Dale Earnhardt Jr. Signature Series is also outfitted with numerous unique features. Its Victory Red exterior has full-length racecar-inspired body graphics and logos of his well-known No. 8 on the body sides, front license plate cover, door sill plates and instrument panel.
Exclusive to this model are 17-inch black-accented machined aluminum wheels. “Dale Jr.” signature graphics are incorporated on the rear decklid, gauge cluster, floor mats and the front-seat head restraints of the leather-covered sport bucket seats. Completing the package is a high-performance 280-watt, eight-speaker audio system.
While delivery of these limited edition models are just beginning through select Chevrolet dealerships in the U.S. and Canada, they will be showcased at two special events planned at Dale Earnhardt Incorporated’s (DEI’s) headquarters in Mooresville, NC. Jim Campbell, Chevrolet’s director of car marketing, will present the keys to one of each model to Teresa Earnhardt during festivities at DEI’s “Monte Carlo Day” on April 24. The special editions will also be on prominent display during “Dale Earnhardt Day” at DEI on April 29.
“The Earnhardt family name has long been associated with Chevrolet,” said Campbell. “Our decision to produce these unique models was to acknowledge the contributions both of these outstanding individuals have made to the sport. We’re sure their fans will be excited to have the opportunity to own a vehicle that so closely resembles the Monte Carlos campaigned by these champions on the track.”
Chevrolet will make a donation from the sale of the Monte Carlo Intimidator SS and the Dale Earnhardt Jr. Signature Series to the Dale Earnhardt Foundation, a charity specifically chosen by the Earnhardt family. The Foundation is committed to carrying on Dale’s legacy and the charitable causes he supported during his lifetime.
The Intimidator SS and Dale Earnhardt Jr. Signature Series are the latest in a series of limited-edition Chevrolets honoring NASCAR stars and are considered by some fans as the ultimate in NASCAR-themed collectibles.
Prior models were the 2002 Dale Earnhardt Signature Edition (3,333 units) and the 2003 Jeff Gordon Signature Edition (2,424 units). Chevrolet donated a total of $909,000 to charitable organizations based on the sales of those vehicles.