Detroit, Michigan – General Motors will reduce the number of vehicle and engine platforms it uses globally by 50 per cent over the next decade, according to a report by the Green Car Congress.
At its second annual Global Business Conference, the company said it plans a reduction of vehicle architectures and engine platforms from 30 in 2010 to 14 by 2018.
Core architectures represented 31 per cent of the company’s global sales volume in 2010. By 2014, the intent is for that share to increase to 62 per cent of forecast volume, and 90 per cent by 2018. The changes will result in significant reductions in engineering expenses, along with more robust architectures and platforms and the ability to bring more new products to market more quickly.
The company’s global brand strategy will include Buick as regional luxury in North America and China; GMC as regional premium in North America; Opel as regional mainstream in Europe and Russia; Vauxhall as local mainstream in the U.K.; and Holden as local mainstream in Australia. Overall, Chevrolet and Cadillac will set the tone for the company’s portfolio of brands.