Toronto, Ontario – CFL fans have the chance to win an all-new 2011 Nissan Juke through the Nissan Armchair Hero campaign. The contest allows football fans to submit plays that could be used in an actual CFL game, with finalists winning tickets to the 98th Grey Cup Game; there, they will go head-to-head, with one finalist winning the car.
“Last year’s Nissan Armchair Hero campaign engaged CFL fans from across Canada, and with the all-new Nissan Juke as the top prize, we expect interest to be even greater this year,” said Mark McDade, Nissan’s director of marketing. “This campaign rewards the true Canadian football fan who loves the speed, excitement and energy of the CFL game. The same excitement they will experience with the Nissan Juke.”
Fans should visit, where they can submit plays and videos for voting by other fans. The top ten plays for each team are reviewed by the head coach. Winners will attend the sold-out Grey Cup Game in Edmonton this November, where they will compete for a chance to win the Juke.