Burnaby, British Columbia – Drivers in British Columbia are being asked to respect the “Cone Zone,” where thousands of workers labour in potentially high-risk environments in close proximity to traffic. These include municipal workers, landscapers, flag people, towtruck drivers, road construction and road maintenance workers, telecommunications and utility workers, and emergency and enforcement personnel.

To make drivers more aware of the dangers, the Work Zone Safety Alliance has launched the Cone Zone campaign, a road safety initiative that encourages drivers to take care when driving near roadside workers.

“Safety is our number-one priority and the ministry and our contractors work very hard to ensure both the safety of motorists and workers on all our projects throughout the province,” said Transportation and Infrastructure Minister Blair Lekstrom.

In the last ten years, 386 WorkSafeBC claims were made by workers, typically working in Cone Zones, who were struck by motor vehicles. Of those, 46 per cent were classified as serious injuries, and three per cent resulted in the worker’s death.

The campaign will focus on messages around reducing driving speed, avoiding driver distraction, and instilling respect for the roadside as a workplace. The objective of the campaign is to reduce the number of worker deaths and injuries by increasing awareness of the vulnerability of people working at the side of the road.

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