Toronto, Ontario – The Clean Air Foundation is reminding Canadians to “think of the number 19”, with its Car Heaven program reporting that a car built before 1995 emits 19 times more smog-forming emissions than 2004 and newer vehicles.

“This truly is a staggering fact,” said Ersilia Serafini, Executive Director of the Clean Air Foundation. “Our hope is that Canadians will hear this shocking statistic and really take a close look at the vehicle they are driving and the impact it is having on our environment. If Canadians are driving cars made before 1995, it’s time to make a change and find a more environmentally-friendly means of transportation.”

Car Heaven is designed to reward and make it easy for Canadians across the country to donate old clunkers to be properly recycled, with a wide range of incentives including a free vehicle tow, charitable tax receipt, $750 towards a new General Motors car, free transit pass, discounted car-share program membership or rebates on bicycle purchases. All cars are recycled in an environmentally-responsible manner.

Incentives are included on cars in running condition that have been registered and issued with the current owner for the past six months. Cars that are not running, not registered or uninsured are accepted, but are eligible only for a free tow and charitable tax receipt.

Since 2000, Car Heaven has retired and recycled over 80,000 old vehicles and raised over $3 million for Canadian charities. For more information, visit Car Heaven.

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