December 29, 2003

Car design students to compete for U.S.$130,000 in prize money

Toronto, Ontario – At the annual World Automotive Design Competition held during the Canadian International Auto Show in Toronto, students from twenty distinguished international design schools will compete for over US$130,000 in competition prizes.

The students have been invited to take a popular vehicle that has been manufactured and well-loved in their own country and project it to the year 2015.

Winners will be declared during an early morning press conference that precedes the auto show’s fourth annual Design Forum, on Thursday, February 12th, 2004. The student that is declared the overall first place winner will be flown in to Toronto, Canada, to personally receive the grand cash prize of US$10,000. The second place overall winner will receive US$5,000 while the student that places third will receive US$2,500.00.

As well, the first place winner will receive Alias’ top of the line AutoStudio software valued at US$72,000; the second place winner will receive Studio (US$32,000) while the third place winner will receive the DesignStudio package (US$14,500). In addition, all winners receive copies of Alias’ PortfolioWall and ImageStudio software. As well, the company is presenting the “Alias Best Presentation Award” inaugurated in 2003 to reward the student with the best computer generated presentation.

Judges in the competition are Peter Horbury (Executive Vice-President, PAG Group), Tom Matano (Director, Industrial Design Department, Academy of Art College, San Francisco, and former VP – Design, Mazda Motor Corporation), Robert Cumberford (Auto & Design magazine), Akira Fujimoto (Car Styling magazine), Ken Gross (The Robb Report magazine) and Canadian independent designer Paul Deutschman.

In addition, Ballard Power Systems will offer a “Best Application of Technology” award to the the student that “most accurately depicts, and incorporates, emerging propulsion and manufacturing technology into the overall 2015 design.” Ballard will offer the winning student an all expense paid trip to one of Ballard’s facilities where he/she will have an opportunity to tour the facilities, meet with staff and receive Ballard’s fuel cell education package on CD, currently being offered to universities worldwide.

The twenty design schools are, in alphabetical order: Art Center College of Design (Pasadena, USA), College for Creative Studies (Detroit, USA), Coventry School of Art and Design (Coventry, Great Britain), Créapole (Paris, France), Funda

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