May 19, 2005

Car Care Canada partners with Government of Canada to support the One-Tonne Challenge

Ottawa, Ontario – Car Care Canada, a non-profit advocacy group for the aftermarket industry in Canada, has announced a partnership with the Government of Canada to jointly promote Car Care Canada’s “Be Car Care Aware” and the One-Tonne Challenge.

The “Be Car Care Aware” program is an integrated marketing and public outreach campaign to build awareness with consumers to help them make smart choices when driving and maintaining their vehicles. Properly maintained vehicles conserve energy, improve highway safety, save money and are cleaner-burning.

“The ‘Be Car Care Aware’ program complements the efforts of the Government of Canada to reduce greenhouse gas emissions under the Kyoto Protocol,” said Marc Brazeau, Vice-President of Car Care Canada. “It serves as an ideal opportunity for the One-Tonne Challenge to promote its messages through our existing grassroots campaign supported by many of Canada’s leading automotive aftermarket companies.”

The One-Tonne Challenge is a Government of Canada program involving community action and national promotion to engage Canadians in reducing their individual greenhouse gas emissions by one tonne, or about 20 per cent.

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