June 30, 2004

Canadians to spend five hours driving on long weekend

Toronto, Ontario – According to a new poll conducted for Goodyear Canada by Environics Research Group, Canadians planning to travel this weekend expect to spend an average of 16 hours relaxing and five hours driving – about 20 minutes behind the wheel for every waking hour of relaxation. 17% of Canadians expect to spend no time relaxing at all.

“Goodyear’s survey is telling us that for many Canadians, relaxation is a distant destination,” said David MacDonald, Vice President of Environics Group. “We’ve become a society that figuratively and literally drives itself hard, even on long weekends.”

The telephone survey was conducted between June 17, 2004 and June 22, 2004 with a representative sample of 1,000 Canadian adults. The survey is considered accurate within +/- 3.1%, 19 times out of 20.

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