Toronto, Ontario – While most Canadians equip their vehicles with winter tires for the season, the majority take too long to make the switch, according to a new poll sponsored by Goodyear Canada.

The delay occurs even though most motorists know winter tires help provide superior traction and grip in severe snow and ice conditions.

Of the 70 per cent of drivers who indicate they own and use winter tires, 97 per cent are doing it for “peace of mind” when getting behind the wheel, the survey found. Of those using winter tires, 98 per cent felt the tires provide more controlled handling, and they feel more confident with their traction and braking on slippery roads.

In Quebec, where it is the law to equip a car with winter tires from December 15 to March 15, 74 per cent of drivers cited the legislation as the reason they purchased winter tires. However, 98 per cent agreed that the tires improved their driving performance.

Overall, women are more likely to choose winter tires, at 78 per cent compared to 62 per cent of men. Even so, 93 per cent of men said their driving performance improves with winter tires. At 58 per cent, the majority of Canadians wait until the first snowfall, frost or lack of driving control before switching their tires.

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