July 10, 2007

Canadians buying U.S. cars in record numbers

Toronto, Ontario – With the Canadian dollar hovering around the 94-cent mark, Canadians are buying cars from the U.S. in record numbers, says the North American Automobile Trade Association (NAATA). Last year, Canadians imported 112,826 vehicles from the U.S., an increase of 55 per cent over the previous year.

Canadians buy American cars primarily for their lower prices, and because they can purchase cars not otherwise available in Canada. As consumers have become aware of the savings and increased product choice, they are specifically asking for American imports.

“The advantages of buying U.S. cars right now are endless,” says Stephen Bulyovsky, co-owner of Canadian Auto Associates Ltd. in Guelph, Ontario. “A 10 per cent price difference between countries may not seem like a lot, but on a $100,000 Porsche, that is a $10,000 savings. That’s attractive mathematics to anyone buying a car.”

Bulyovsky also says that some options and even entire vehicles brands are not available in Canada, such as the Scion, which Toyota does not market in Canada. “It’s pretty cool to own a car that no one else has,” Bulyovsky says. “We’ve sold more than 100 Scions to Canadians so far and are having a hard time keeping up with the demand.”

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