February 14, 2002
CanadianDriver.com to participate in cross-Canada drive in 2003 Pontiac Vibe
CanadianDriver.com will participate in a cross-Canada drive of the all-new 2003 Pontiac Vibe which will take place from February 26th to March 14th. CanadianDriver.com editor, Greg Wilson, will be driving the Vibe from March 12th to 14th from Calgary to Vancouver. The public can follow the program on-line and in real-time at drivethevibe.com beginning February 26th.
Three teams of twenty journalists, spread across the country, will drive three AWD Pontiac Vibes, in relay-fashion, from coast-to-coast while recording their experiences on the drivethevibe.com web site. At ten predetermined swap points the journalists will ‘pass the keys’ to their team members to continue the relay westward. This is not a race against time, but rather a race of creative minds and strategy, as media stop at a variety of Canadian points of interest along the way to pick up points for their respective teams.
To add to the experience, the journalists will use the very latest in portable communication devices, including Blackberry handhelds, GSM/GPRS cell phones, laptop computers, and hi-resolution digital cameras, to document their travels on the web site.